The medium is the message, sure — but sometimes the message is a mixed one. I am forever amused by people who drop buzzwords — "SEO!" "UGC!" "Viral!" "... But I know Larry Page!" — and they (a) think they're fooling everyone, and/or (b) actually do fool some people, who in turn agree to hire them. (In the world of Web, "consultant" can be a very dirty word.)
Enter this video, which pokes fun at morons who don't know anything about what they're talking about, but think that if they drop the right balance of acronyms and social media verbiage, people won't notice they're full of it.
It's sad and ironic because, all too often, it's true: "The best web strategy is one you don't understand."
Somewhere, Marshall McLuhan is turning in his grave.
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