This is what we've become.

First it was the billboard that promised happy endings. Now we have ads for “free handjobs.”
And these ads are for clubs on The Strip, not ads for strip clubs.

While some might roll their eyes and groan at such blatant and overt sexual references, it’s hard to deny that the ads are eye-catching and attention-grabbing. What can you say? Sex sells.

It was Tao that first erected billboards promising, “always a happy ending.” The sexy ads feature the image of a woman’s bare back (and partial backside) and you drive right by one of them as you head West on Flamingo Road toward the Palms.

Curiously enough, it’s the Palms’ very own nightspot, Ghostbar, that is now sending e-mailers out advertising “free handjobs.”

The attention-grabbing ads are offering free manicures for the ladies, not sexual favors. (Sorry, guys.)

As the recession continues on, many promoters are banking on giveaways to get people in the door.

This, of course, is great news for thrifty, club-loving consumers. Better yet: There's likely more to come.